Why are Influencers Important to Brands?
82% of consumers read local business reviews before making a purchase. And similar to how positive reviews are so essential for business growth, influencer campaigns can have that same impact on a much broader scale. The brand messaging is delivered in a way that resonates most with viewers, coming from authority figures who have cultivated strong, loyal followings.
Working with influencers can help you generate brand awareness on a massive scale, but it can also directly lead to sales and revenue uplift. These prominent social media figures have such dedicated and engaged audiences that they often have the ability to affect purchasing decisions. Having their voice on your side can help you reach a new stream of customers to drive business growth.
What are the Challenges?
The biggest challenge for brands is choosing the right influencers. The influencer needs to have the right qualifications. They need to have the right amount of followers suitable to the available budget. Their audience needs to match the type of demographic the brand is trying to reach, and needs to be a good fit for whatever the brand wants to promote. The influencer should have a full understanding of the brand voice and personality, so it matches well with the story they’re trying to create and deliver to their audience.
Most importantly, for the brand to get the best results possible, the influencer needs to know the ins and outs of the product or service they’re promoting, and needs to be able to speak to it with passion and sincerity.
Cybba leverages its extensive network of highly reputable micro and macro influencers to identify those who best represent your brand. We build the relationships, manage the onboarding, and use paid social tactics to ensure the influencer endorsements reach an even greater audience.
What Our Clients are Saying…
“We needed a unique and impactful way to promote our Local Causes debit card and youth accounts within the Phoenix community. We partnered with Cybba to help us with our goal by activating local and diverse influencers who care for their community. The content that the influencers created was beautifully crafted and exceeded our expectations. It’s a huge plus that we can now use this content in our own marketing. The reporting from this campaign was impressive and the feedback we received was very positive!” – Jesus Islas | Creative Director at Arizona Federal Credit Union
“Working with Cybba was a smooth process from start to finish. Campaign messaging was clearly communicated, but also left room for me to take it in my own creative direction. We created a successful campaign together with content that worked for everyone.” – Aly Enwright | Influencer, @aly.andco