Explore how Cybba delivered an incremental impact on website sales for the adidas Group Canada by using a complex strategic approach.
The outcome of the campaigns included:
- Above industry average campaign engagement and conversion rates
- Positive incremental impact on the websites
- Integrated full funnel use of campaigns to accommodate the wider e-commerce strategy for the group
The campaign lead to a 36.32% engagement rate for the Onsite Engagement solution and a 20.45% overall conversion rate.
“Cybba Canada is our chosen technology partner, helping adidas Group Canada increase conversions throughout the customer journey with a suite of onsite engagement solutions. Since the launch of the campaigns we have been very impressed with the team and the fantastic incremental results they have delivered for the group”
-Alejandro Cardona, eCommerce Platform Operations Manager, adidas Group Canada