adidas logo

Explore how Cybba delivered an incremental impact on website sales for the adidas Group Canada by using a complex strategic approach. 

The outcome of the campaigns included:

  • Above industry average campaign engagement and conversion rates
  • Positive incremental impact on the websites
  • Integrated full funnel use of campaigns to accommodate the wider e-commerce strategy for the group

The campaign lead to a 36.32% engagement rate for the Onsite Engagement solution and a 20.45% overall conversion rate.

“Cybba Canada is our chosen technology partner, helping adidas Group Canada increase conversions throughout the customer journey with a suite of onsite engagement solutions. Since the launch of the campaigns we have been very impressed with the team and the fantastic incremental results they have delivered for the group”

-Alejandro Cardona, eCommerce Platform Operations Manager, adidas Group Canada

Download the
adidas Group Case Study