Telecharge, the official box office for Broadway and off-Broadway theatre tickets, has large amounts of customer data, with 230,000 unique visitors each week. But these visitors were not converting. To raise ticket sales and increase audiences, Telecharge partnered with Cybba.
With access to Telecharge’s rich 1st party data, Cybba could create a targeting and retargeting strategy for over 50 Broadway shows. This strategy would both engage new audiences and capture ticket revenue from cart abandonment. To date, this partnership has generated nearly 24,000 conversions across 58 shows, translating to an estimated $6 million dollars in ticket sales.