Prospecting
Audience Generation
The key to any good display advertising campaign is to advertise the right message, to the right person, at the right time. Our trading team spends a lot of time and effort optimizing display advertising campaigns through:
- User-level targeting at scale with quality 1st, 2nd, and 3rd party data
- Expert campaign segmentation through look-a-like modeling, data analysis and audience reports, ensuring we are reaching and creating the best audience segments
- Bid and Spend Optimization based on our DSP’s algorithm
- Continuous campaign adjusting & optimizing by our trading team
Audience Generation
The key to any good display advertising campaign is to advertise the right message, to the right person, at the right time. Our trading team spends a lot of time and effort optimizing display advertising campaigns through:
- User-level targeting at scale with quality 1st, 2nd, and 3rd party data
- Expert campaign segmentation through look-a-like modeling, data analysis and audience reports, ensuring we are reaching and creating the best audience segments
- Bid and Spend Optimization based on our DSP’s algorithm
- Continuous campaign adjusting & optimizing by our trading team
Benefits
Increase your site traffic and revenue
We deliver best-in-class advertising campaigns and help you convert traffic with our MarTech solutions, offering you one of the highest ROAS in the industry!
Data-driven decisions
Using 1st, 2nd and 3rd party data, target your audience at the user-level at scale!
Dedicated trading and account management teams
Our dedicated teams deliver the best customer service and campaign results
Spend more effectively
With RTB and Programmatic buying, you no longer have to blindly spend media dollars on mass media, allowing you to spend more effectively
Full transparency
On performance and targeting with detailed reporting and critical insights into the characteristics of your clients
Brand safety
All inventory we purchase is fully audited by the DSP and our trading desk
Increase your site traffic and revenue
We deliver best-in-class advertising campaigns and help you convert traffic with our MarTech solutions, offering you one of the highest ROAS in the industry!
Data-driven decisions
Using 1st, 2nd and 3rd party data, target your audience at the user-level at scale!
Dedicated trading and account management teams
Our dedicated teams deliver the best customer service and campaign results
Spend more effectively
With RTB and Programmatic buying, you no longer have to blindly spend media dollars on mass media, allowing you to spend more effectively
Full transparency
On performance and targeting with detailed reporting and critical insights into the characteristics of your clients
Brand safety
All inventory we purchase is fully audited by the DSP and our trading desk
What Our Clients Are Saying...
“Cybba has done a fantastic job in leveraging the consumer data we collect for Broadway ticket sales to create retargeting and targeting campaigns that help our clients capture millions of dollars in lost bookings. Cybba has worked with us on more than 70 campaigns across 26 Broadway shows, and the overall results have greatly exceeded our expectations.”
– Kyle Wright, Senior Product Director, Telecharge – The Shubert Organization
What Our Clients Are Saying...
“Cybba has done a fantastic job in leveraging the consumer data we collect for Broadway ticket sales to create retargeting and targeting campaigns that help our clients capture millions of dollars in lost bookings. Cybba has worked with us on more than 70 campaigns across 26 Broadway shows, and the overall results have greatly exceeded our expectations.”
– Kyle Wright, Senior Product Director, Telecharge – The Shubert Organization
How it Works
When it comes to digital marketing and advertising, data drives the most successful campaigns.
Using our Demand Side Platform (DSP) and Data Management Platform (DMP) we harness the power of customer data to deliver successful ad campaigns that meet your objectives and KPIs.
With our DSP we purchase ad inventories in real-time and via ad Exchanges, and using our DMP we analyze and manipulate data to create highly relevant audiences and behavioral segments to target the right customers in real time.
Features
High Performance Targeting
The more relevant & the more personalized the ad, the higher the engagement & conversion rate
Contextual Targeting
Placements to put your ad alongside relevant content
Behavioral & Demographic Targeting
Model consumers into behavioral & demographic templates
Look-a-Like Modeling
Audience targeting at scale based on converted users
Dynamic Ads
Real-time personalization based on customer’s online behavior and real-time data such as location, weather, time of the day, etc…
Social Advertising
Let us grow your brand and increase your online sales by further building your online presence on social medias and better connecting your brand with your audience.
Native Advertising
Display paid content/advertising in front of your audience with minimal interruption. By matching both the actual form and the stories of the site’s content on which they are placed, native ads offer a high viewability and engagement rate
Video Advertising
Video creates high customer engagement, encourages Social shares and is a great format for mobile advertising!
Creative HTML5
Custom creative banners and site skins designed by our in house-design and UX teams
High Performance Targeting
The more relevant & the more personalized the ad, the higher the engagement & conversion rate
Contextual Targeting
Placements to put your ad alongside relevant content
Behavioral & Demographic Targeting
Model consumers into behavioral & demographic templates
Look-a-Like Modeling
Audience targeting at scale based on converted users
Dynamic Ads
Real-time personalization based on customer’s online behavior and real-time data such as location, weather, time of the day, etc…
Social Advertising
Let us grow your brand and increase your online sales by further building your online presence on social medias and better connecting your brand with your audience.
Native Advertising
Display paid content/advertising in front of your audience with minimal interruption. By matching both the actual form and the stories of the site’s content on which they are placed, native ads offer a high viewability and engagement rate
Video Advertising
Video creates high customer engagement, encourages Social shares and is a great format for mobile advertising!
Creative HTML5
Custom creative banners and site skins designed by our in house-design and UX teams
Customer Case Study
Telecharge, the official box office for Broadway and off-Broadway theatre tickets, has large amounts of customer data, with 230,000 unique visitors each week. But these visitors were not converting. To raise ticket sales and increase audiences, Telecharge partnered with Cybba.
With access to Telecharge’s rich 1st party data, Cybba could create a targeting and retargeting strategy for over 50 Broadway shows. This strategy would both engage new audiences and capture ticket revenue from cart abandonment.
To date, this partnership has generated nearly 24,000 conversions across 58 shows, translating to an estimated $6 million dollars in ticket sales.
Read More Here
Customer Case Study
Telecharge, the official box office for Broadway and off-Broadway theatre tickets, has large amounts of customer data, with 230,000 unique visitors each week. But these visitors were not converting. To raise ticket sales and increase audiences, Telecharge partnered with Cybba.
With access to Telecharge’s rich 1st party data, Cybba could create a targeting and retargeting strategy for over 50 Broadway shows. This strategy would both engage new audiences and capture ticket revenue from cart abandonment.
To date, this partnership has generated nearly 24,000 conversions across 58 shows, translating to an estimated $6 million dollars in ticket sales.
Read More Here