Email Remarketing
Conversion Efficiency
The growing consumer trend of comparison shopping, combined with the increasing number of comparison sites and meta-search engines, means that many customers on your site will also be looking at competitors’ products and prices at the same time. With our Email Remarketing solution ensure that your brand stays top of mind so you can convert your abandoning customers when they are ready to buy
Recover Abandoned Baskets
Increase conversions from abandoned traffic with intelligent, personalised and branded emails and a click to conversion rate of up to 30%
- Automatically rebuild your customers’ baskets (product feed)
- Deliver cross-platform campaigns
- In-depth reporting insights (Sends, opens, clicks, conversions, recovered revenue, conversion following email 1, 2, 3)
Conversion Efficiency
The growing consumer trend of comparison shopping, combined with the increasing number of comparison sites and meta-search engines, means that many customers on your site will also be looking at competitors’ products and prices at the same time. With our Email Remarketing solution ensure that your brand stays top of mind so you can convert your abandoning customers when they are ready to buy
Recover Abandoned Baskets
Increase conversions from abandoned traffic with intelligent, personalised and branded emails and a click to conversion rate of up to 30%
- Automatically rebuild your customers’ baskets (product feed)
- Deliver cross-platform campaigns
- In-depth reporting insights (Sends, opens, clicks, conversions, recovered revenue, conversion following email 1, 2, 3)
Benefits
Increase your Revenue
15% average conversions rate
Data-driven decisions
Intelligently profiles your customer’s behavior to deliver the right message, at the right time
Improve your user experience
Make it convenient for your customers to re-engage easily with your offering at a time that’s convenient for them
Stay top of mind
Ensure your brand stays top of mind so you can convert customers when they are ready to buy
Increase your Revenue
15% average conversions rate
Data-driven decisions
Intelligently profiles your customer’s behavior to deliver the right message, at the right time
Improve your user experience
Make it convenient for your customers to re-engage easily with your offering at a time that’s convenient for them
Stay top of mind
Ensure your brand stays top of mind so you can convert customers when they are ready to buy
Increase your Revenue
15% average conversions rate
Data-driven decisions
Intelligently profiles your customer’s behavior to deliver the right message, at the right time
Improve your user experience
Make it convenient for your customers to re-engage easily with your offering at a time that’s convenient for them
Stay top of mind
Ensure your brand stays top of mind so you can convert customers when they are ready to buy
What Our Clients Are Saying...
“With an average of 60% open-rate and 20% click-through-rate, we know our remarketing emails have a high impact on our abandoning customers and are a strong part of the success of our multi-touch reengagement strategy!”
- Terry Angstadt, Managing Director at Autogeek
What Our Clients Are Saying...
“With an average of 60% open-rate and 20% click-through-rate, we know our remarketing emails have a high impact on our abandoning customers and are a strong part of the success of our multi-touch reengagement strategy!”
- Terry Angstadt, Managing Director at Autogeek
How it Works
On average customers search 9 websites before buying a product. In the Travel industry, this number even goes up to 40 sites, over a 6-week period before choosing their getaway¹….
So don’t lie to yourself, even with the best products, the best website and user experience, 70% or more of your customers with an item in their cart will abandon before completing their transaction…
Our solution captures email addresses when the customer enters it on the website - even if he doesn’t complete the transaction. Once a valid email is captured and the customer abandons without completing its transaction, we send a fully branded and personalized email to the abandoning user within 1 hour after he leaves the page. We can also do email cascades sending a 2nd and 3rd email, a couple of days or week later if the customer hasn’t converted in the meantime.
This email will include the products the customer had in his cart, and will offer an easy option to return to your site and the client’s cart to finish its purchase.
¹The Path to Purchase for American, British, and Canadian Travelers”; Expedia Media Solutions study; 2013
Features
Abandonment Email
Rebuild customer shopping carts and send personalized email reminders to abandoning customers
Cart Reminders
With our onsite engagement solution we can allow your customers to request a “cart reminder” – and receive a personalized email with their cart reconstructed through a product feed and a link to their pre-populated basket allowing them to easily complete their purchase later on
Personalized Promotions
Based on captured customer data, send specific emails to specific segments with personalized messaging and promotional offers to increase cart recovery
Dynamic Content
Our solution can insert captured data from the customer journey into the subject line or body of the email.
Email Capture
Capture emails as customers abandon to send segmented offers
Cascaded Emails
Deliver a series of reminders 30 minutes, 24 hours and 48 hours after abandonment
Lead Gen Campaigns
Through our onsite engagement solution we can help you capture more email addresses for you Newsletters/email lists or other lead gen campaigns
A/B Testing
Test alternative discounts, subject lines, CTAs to optimize campaign performance
Campaign Effectiveness
Average click to conversion rates of 15 to 30%
Dynamic Content
Our solution can insert captured data from the customer journey into the subject line or body of the email.
Email Capture
Capture emails as customers abandon to send segmented offers
Cascaded Emails
Deliver a series of reminders 30 minutes, 24 hours and 48 hours after abandonment
Abandonment Email
Rebuild customer shopping carts and send personalized email reminders to abandoning customers
Cart Reminders
With our onsite engagement solution we can allow your customers to request a “cart reminder” – and receive a personalized email with their cart reconstructed through a product feed and a link to their pre-populated basket allowing them to easily complete their purchase later on
Personalized Promotions
Based on captured customer data, send specific emails to specific segments with personalized messaging and promotional offers to increase cart recovery
Lead Gen Campaigns
Through our onsite engagement solution we can help you capture more email addresses for you Newsletters/email lists or other lead gen campaigns
A/B Testing
Test alternative discounts, subject lines, CTAs to optimize campaign performance
Campaign Effectiveness
Average click to conversion rates of 15 to 30%
Customer Case Study
Cybba worked with Autogeek - a multi-million-dollar, niche company specializing in award-winning B2C car-care products - on implementing a full funnel solution with: SEM, Onsite Engagement, Email Remarketing and Display Retargeting.
Autogeek needed a way to encourage purchases while also making its efforts more efficient, by reducing customer abandonment through the different stages of the buyer’s journey.
On the Email Remarketing site, in order to keep Autogeek’s products top of mind, Cybba launched a series of follow-up and reminder emails to specific customers regarding their abandoned items 30 minutes, 24 hours, and 48 hours post abandonment. A customer would not receive later emails if they interacted with an earlier one. Cybba also offered exclusive promotions in its remarketing emails with a strong CTA for customers to complete their purchases. These promotions were unique to each customer and included bookmarked products—the products a customer had in their basket when they abandoned the site.
Read More Here
Customer Case Study
Cybba worked with Autogeek - a multi-million-dollar, niche company specializing in award-winning B2C car-care products - on implementing a full funnel solution with: SEM, Onsite Engagement, Email Remarketing and Display Retargeting.
Autogeek needed a way to encourage purchases while also making its efforts more efficient, by reducing customer abandonment through the different stages of the buyer’s journey.
On the Email Remarketing site, in order to keep Autogeek’s products top of mind, Cybba launched a series of follow-up and reminder emails to specific customers regarding their abandoned items 30 minutes, 24 hours, and 48 hours post abandonment. A customer would not receive later emails if they interacted with an earlier one. Cybba also offered exclusive promotions in its remarketing emails with a strong CTA for customers to complete their purchases. These promotions were unique to each customer and included bookmarked products—the products a customer had in their basket when they abandoned the site.
Read More Here