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Paid Social Tag

Geotargeting Uses Location to Refine Targeting Geotargeting is commonly used in display, SEM and paid social campaigns. It is the addition of a geographic targeting layer to focus an advertising campaign. For example, we want to reach men, 25 to 40 years old, who are interested in online grocery delivery services, and live in Boston. Geotargeting can be done broadly, such as targeting anyone within a specific country. It can also get more granular, such as targeting people...