StackAdapt Requirements:
All creatives should have the following elements:
1. Headline
Maximum of 55 characters, minimum of 5 characters, including spaces
Note: For Chinese and Japanese languages, the limit is 20 characters.
2. Body
Maximum of 120 characters, minimum of 5 characters, including spaces
Note: For Chinese and Japanese languages, the limit is 57 characters.
*Note: No emojis. Some UTF-8 special characters (e.g. trademark™/registered®) or ad copy in all caps, are not reliably supported by all publishers and risk being restricted in scale. To ensure no room for an ad serving issue, it is recommended to avoid the use of symbols in ad copy. If special characters are necessary, consider leveraging our in-ad units.
3. Image
The image for native ads should ideally not contain any text overlay, but if the image is <30% text that is generally acceptable. This is enforced by our supply partners - we can try reaching out for exceptions if necessary.We require 1200x627, 600x600 and 800x600 pixel images for every native campaign, that support the following formats: JPG, PNG. GIF format is not supported for Native Ads. The optimal file size is 750kb and max file size is 3MB.
The creative must be high resolution (The creative must be a minimum of 72 pixels per inch and is recommended to be 144 pixels per inch)
4. Destination URL
5. Sponsored By
There is a character limit of 25 in the 'Sponsored By' text field.
Note: For Chinese and Japanese languages, the limit is 16 characters.
*Note: No emojis. Some UTF-8 special characters (e.g. trademark™/registered®) or ad copy in all caps, are not reliably supported by all publishers and risk being restricted in scale. To ensure no room for an ad serving issue, it is recommended to avoid the use of symbols in ad copy. If special characters are necessary, consider leveraging our in-ad units.
6. Brand logo on a white background
The logo has to be 1:1 ratio (square) on a white background. The recommended size is 300x300 pixels.
Note: While we send all elements in our bid response, we cannot guarantee that each and every single element is rendered as placements vary. Generally speaking, the headline, image, destination URL and sponsored by field is always present. The presence of body and brand logo may vary by placement.If it is imperative that all elements are shown, please select "Display/In-Ad" supply sources in campaign editor or select the deal group “Native | Always Display Body Text”.
Email Onsite Ads
More than 70% of visitors with an item in their cart will abandon before completing their transaction. Bring them back with email remarketing to drive incremental revenue.
When designing your email for Cybba, we recommend following our Responsive Email Guidelines to ensure deliverability and proper rendering across devices and email clients. Use this guide or the PSDs linked below for your layout. We've included a standard template as well as Retina Image supported template (recommended). If you would like to create a custom email template, we are also able to support any fully coded HTML file.
When designing your email for Cybba, we recommend following our Responsive Email Guidelines to ensure deliverability and proper rendering across devices and email clients. Use this guide or the PSDs linked below for your layout. We've included a standard template as well as Retina Image supported template (recommended). If you would like to create a custom email template, we are also able to support any fully coded HTML file.
1. Logo
Maximum size Standard: 300px by 80px
Maximum size Retina: 600px by 120px
2. CTA buttons Border radius, width and height are flexible.
Template sizes are as follows:
Standard: 170px by 40px
Retina: 340px by 80px
3. Hero Banner 600px wide (standard) 1200px wide (Retina). Height is flexible
4. Body Copy This section is live text.*
5. Product Feed Title This section is live text.*
6. Product Feed Cart elements are dynamically pulled from the client cart page. This means that only information that appears on the cart page can be used. This section is live text.**
7. Bottom Banner 600px wide (standard) 1200px wide (Retina). Height is flexible
8. Social Media 40px by 40px (standard) or 80px by 80px (Retina). Icon color, background color, and shape can be edited.
9. Email Border Color and width can be edited if using
10. Disclaimer All email templates need your company’s postal address along with a Cybba unsubscribe link that our team will add in. This section is live text.**
11. Email Background Color can be edited. It is also possible to use background patterns and images but always keep in mind this will not be supported across all email clients.
* Live text (also known as HTML text) is text that does not appear on an image. Live text should always use web-safe fonts to ensure proper rendering, as web-safe fonts are fonts that are found on almost all devices and operating systems. You can apply various size, weight, text decoration, hyperlink and color settings - as long as the style treatment is possible to replicate with HTML and CSS.
** This section is optional. If you do not need a product feed for your email, this section can easily be removed
Maximum size Standard: 300px by 80px
Maximum size Retina: 600px by 120px
2. CTA buttons Border radius, width and height are flexible.
Template sizes are as follows:
Standard: 170px by 40px
Retina: 340px by 80px
3. Hero Banner 600px wide (standard) 1200px wide (Retina). Height is flexible
4. Body Copy This section is live text.*
5. Product Feed Title This section is live text.*
6. Product Feed Cart elements are dynamically pulled from the client cart page. This means that only information that appears on the cart page can be used. This section is live text.**
7. Bottom Banner 600px wide (standard) 1200px wide (Retina). Height is flexible
8. Social Media 40px by 40px (standard) or 80px by 80px (Retina). Icon color, background color, and shape can be edited.
9. Email Border Color and width can be edited if using
10. Disclaimer All email templates need your company’s postal address along with a Cybba unsubscribe link that our team will add in. This section is live text.**
11. Email Background Color can be edited. It is also possible to use background patterns and images but always keep in mind this will not be supported across all email clients.
* Live text (also known as HTML text) is text that does not appear on an image. Live text should always use web-safe fonts to ensure proper rendering, as web-safe fonts are fonts that are found on almost all devices and operating systems. You can apply various size, weight, text decoration, hyperlink and color settings - as long as the style treatment is possible to replicate with HTML and CSS.
** This section is optional. If you do not need a product feed for your email, this section can easily be removed
Cybba enables you to get more value out of every visitor with multi-featured engagement solutions to increase your conversion rates. Our onsite tool has been developed to work across multiple screen sizes, browsers, and devices. It is important to keep in mind the responsive nature of the onsite tool when designing a creative.
This type of onsite has messaging and imagery that spans the full height of the webpage on the right hand side.
1. Logo (Optional) Size can be adjusted. Transparent PNG is recommended but can use any image file type.
2. Background The Onsite tool is a tall rectangle and its height will change depending on screen size and device. We require a wider background so that things can adjust appropriately for each screen size. The background image or video is always going to get cropped so it should not contain any crucial text or imagery.
Image: 1000px by 800px, static image file
Video: mp4 file under 4MB
3. Body Copy Customizable elements include: font, size, weight, style, line-height, color, and alignment. There are no character limits, but messaging should be short and concise to quickly grab user’s attention. If using a custom font, please send over a .ttf or .otf file.
4. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
5. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
6. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
7. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
1. Logo (Optional) Size can be adjusted. Transparent PNG is recommended but can use any image file type.
2. Background The Onsite tool is a tall rectangle and its height will change depending on screen size and device. We require a wider background so that things can adjust appropriately for each screen size. The background image or video is always going to get cropped so it should not contain any crucial text or imagery.
Image: 1000px by 800px, static image file
Video: mp4 file under 4MB
3. Body Copy Customizable elements include: font, size, weight, style, line-height, color, and alignment. There are no character limits, but messaging should be short and concise to quickly grab user’s attention. If using a custom font, please send over a .ttf or .otf file.
4. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
5. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
6. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
7. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
If you would like to create your own mock up, download the .psd file here. Our design team will rebuild your mock up in HTML and CSS and will try to get as close as possible to what you have provided. Keep in mind that things that are possible in Photoshop are not always possible to replicate in our Onsite Engagement tool.
This type of onsite has messaging and imagery on the top half, and can showcase static or dynamic recommended products and/or user history in the bottom section.
1. Logo (Optional): Size can be adjusted. Transparent PNG is recommended but can use any image file type.
2. Background Image 1000px by 800px. JPG is recommended but can use any image file type. The height of the onsite will shift depending on screen size and content, so a wider background image is recommended to allow for cropping and adjustments.
3. Body Copy Customizable elements include: font, size, weight, style, line-height, color, and alignment. There are no character limits, but messaging should be short and concise to quickly grab user’s attention. If using a custom font, please send over a .ttf or .otf file.
4. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
5. Recommendation Section Header – Customizable elements include: font, size, weight, style, line-height, color, and alignment. If using a custom font, please send over a .ttf or .otf file.
6. Product Recommendations – Best practice is 6 products. If using static recommendations, send over the product URL’s so that we can pull the proper information and link each product correctly. For dynamic recommendations, please find product feed guidelines here.
Images – size can be adjusted. File type: jpg or png
Text – Customizable elements include: font, size, weight, style, line-height, color, and alignment. If using a custom font, please send over a .ttf or .otf file.
CTA – Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
7. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
8. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
9. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
1. Logo (Optional): Size can be adjusted. Transparent PNG is recommended but can use any image file type.
2. Background Image 1000px by 800px. JPG is recommended but can use any image file type. The height of the onsite will shift depending on screen size and content, so a wider background image is recommended to allow for cropping and adjustments.
3. Body Copy Customizable elements include: font, size, weight, style, line-height, color, and alignment. There are no character limits, but messaging should be short and concise to quickly grab user’s attention. If using a custom font, please send over a .ttf or .otf file.
4. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
5. Recommendation Section Header – Customizable elements include: font, size, weight, style, line-height, color, and alignment. If using a custom font, please send over a .ttf or .otf file.
6. Product Recommendations – Best practice is 6 products. If using static recommendations, send over the product URL’s so that we can pull the proper information and link each product correctly. For dynamic recommendations, please find product feed guidelines here.
Images – size can be adjusted. File type: jpg or png
Text – Customizable elements include: font, size, weight, style, line-height, color, and alignment. If using a custom font, please send over a .ttf or .otf file.
CTA – Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
7. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
8. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
9. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
If you would like to create your own mock up, download the .psd file here. Our design team will rebuild your mock up in HTML and CSS and will try to get as close as possible to what you have provided. Keep in mind that things that are possible in Photoshop are not always possible to replicate in our Onsite Engagement tool.
This type of onsite generally appears in the middle of the screen. This onsite has the most flexible layout and can be any shape that fits on a user’s screen. Please keep in mind that this layout will be simplified and resized appropriately for mobile screens.
1. Background Image The background image will be where the rest of your content sits. It can be any shape you like. PNG or JPG files recommended.
2. Body Copy Customizable elements include: font, size, weight, style, line-height, color, and alignment. There are no character limits, but messaging should be short and concise to quickly grab user’s attention. If using a custom font, please send over a .ttf or .otf file.
3. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
4. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
5. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
6. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
1. Background Image The background image will be where the rest of your content sits. It can be any shape you like. PNG or JPG files recommended.
2. Body Copy Customizable elements include: font, size, weight, style, line-height, color, and alignment. There are no character limits, but messaging should be short and concise to quickly grab user’s attention. If using a custom font, please send over a .ttf or .otf file.
3. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
4. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
5. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
6. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
If you would like to create your own mock up, download the .psd file here. Our design team will rebuild your mock up in HTML and CSS and will try to get as close as possible to what you have provided. Keep in mind that things that are possible in Photoshop are not always possible to replicate in our Onsite Engagement tool.
This type of onsite generally appears at the top of the site. Use this onsite type as an unobtrusive way to display messaging that will stay with the user throughout their site visit, or to display specific messaging triggered by another event (i.e., if someone closes out a full height onsite, the promo bar could appear with similar messaging and/or promo codes so that the offer stays top of mind).
1. Background The Promo Bar background can be set to a solid color, gradient fill, or image. If you would like to use an image, the file should be at least 1000px by 100px. Since the height and width of the Promo Bar will shift depending on device/screen size, the background should remain simple and contain no crucial text or imagery.
2. Image (Optional) You can include an image within your Promo Bar. This should be something small and simple. Any image type will work, including animated GIFs.
3. Body Copy Customizable elements include: font, size, weight, style, line-height, and color. Messaging should be short and concise. If using a custom font, please send over a .ttf or .otf file.
4. CTA (Optional) Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
5. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
6. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
7. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
1. Background The Promo Bar background can be set to a solid color, gradient fill, or image. If you would like to use an image, the file should be at least 1000px by 100px. Since the height and width of the Promo Bar will shift depending on device/screen size, the background should remain simple and contain no crucial text or imagery.
2. Image (Optional) You can include an image within your Promo Bar. This should be something small and simple. Any image type will work, including animated GIFs.
3. Body Copy Customizable elements include: font, size, weight, style, line-height, and color. Messaging should be short and concise. If using a custom font, please send over a .ttf or .otf file.
4. CTA (Optional) Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Additional Features:
5. Capture Field Capture customer mobile numbers for SMS or email addresses. Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. See an example.
6. Countdown Timer Create urgency by including a countdown timer. Customizable elements include: font, size, weight, style, line-height, color, and alignment. See an example.
7. App download Encourage users to download your app from the Apple Store or Google Play. See an example.
If you would like to create your own mock up, download the .psd file here. Our design team will rebuild your mock up in HTML and CSS and will try to get as close as possible to what you have provided. Keep in mind that things that are possible in Photoshop are not always possible to replicate in our Onsite Engagement tool.
This type of onsite is meant to blend in seamlessly with your site. Use it on your cart page to upsell products or use it on product pages to sell related products. These products can be static or from a Product Feed. Best practice for spacing is 3.
1. Headline Customizable elements include: font, size, weight, style, line-height, and color. Messaging should be short and concise. If using a custom font, please send over a .ttf or .otf file.
2. Product Image Our team can pull this from your product page or product feed
3. Product Info Display product name, price, description, etc. Customizable elements include: font, size, weight, style, line-height, and color. Messaging should be short and concise. If using a custom font, please send over a .ttf or .otf file.
4. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
1. Headline Customizable elements include: font, size, weight, style, line-height, and color. Messaging should be short and concise. If using a custom font, please send over a .ttf or .otf file.
2. Product Image Our team can pull this from your product page or product feed
3. Product Info Display product name, price, description, etc. Customizable elements include: font, size, weight, style, line-height, and color. Messaging should be short and concise. If using a custom font, please send over a .ttf or .otf file.
4. CTA Customizable elements include: text, font, size, weight, style, color, alignment, width, background color (gradient or solid), stroke, and hover effects. Can have multiple CTA’s.
Use advertising channels to attract new audiences for your brand as well as bring customer’s back to your site. Behavioral, demographic, location, and contextual targeting strategies drive user acquisition and build brand awareness.
Static Display ads are clickable but do not feature any additional animations, motions, or interactivity.
File types accepted: JPG, PNG, GIF
File size: 150kb maximum
Note: Below is a list of the 6 standard sizes which we have found to perform best:
File types accepted: JPG, PNG, GIF
File size: 150kb maximum
Note: Below is a list of the 6 standard sizes which we have found to perform best:
| 300px x 250px | Inline Rectangle |
| 160px x 600px | Wide skyscraper |
| 300px x 600px | Half-page ad |
| 728px x 90px | Leaderboard |
| 970px x 250px | Billboard |
| 320px x 50px | Mobile banner |
For a full list of sizes and standards, see the IAB's Fixed Size Ad Specifications
300x250
160x600
Dynamic Display ads show products that are either personalized to specific customers or a defined list.
• Data feed required. See specifications here.
Note: Below is a list of the 6 standard sizes which we have found to perform best:
• Data feed required. See specifications here.
Note: Below is a list of the 6 standard sizes which we have found to perform best:
| 300px x 250px | Inline Rectangle |
| 160px x 600px | Wide skyscraper |
| 300px x 600px | Half-page ad |
| 728px x 90px | Leaderboard |
| 970px x 250px | Billboard |
| 320px x 50px | Mobile banner |
For a full list of sizes and standards, see the IAB's Fixed Size Ad Specifications
300x250
160x600
Animated Display ads feature a series of frames with images, slogans or text. The frames cycle sequentially to create an animation loop that can loop infinitely or for a custom number.
15 seconds max, per loop
File types accepted: GIF or HTML5
File size: 150kb maximum
Note: Below is a list of the 6 standard sizes which we have found to perform best:
15 seconds max, per loop
File types accepted: GIF or HTML5
File size: 150kb maximum
Note: Below is a list of the 6 standard sizes which we have found to perform best:
| 300px x 250px | Inline Rectangle |
| 160px x 600px | Wide skyscraper |
| 300px x 600px | Half-page ad |
| 728px x 90px | Leaderboard |
| 970px x 250px | Billboard |
| 320px x 50px | Mobile banner |
For a full list of sizes and standards, see the IAB's Fixed Size Ad Specifications
300x250
160x600
With HTML5 we can use a video in your display ad design. The video can run as a background or in a contained shape.
Video Specs
Max 15 seconds
File size: 2MB
Sound is automatically muted and therefore not needed
Note: Below is a list of the 6 standard sizes which we have found to perform best:
Video Specs
Max 15 seconds
File size: 2MB
Sound is automatically muted and therefore not needed
Note: Below is a list of the 6 standard sizes which we have found to perform best:
| 300px x 250px | Inline Rectangle |
| 160px x 600px | Wide skyscraper |
| 300px x 600px | Half-page ad |
| 728px x 90px | Leaderboard |
| 970px x 250px | Billboard |
| 320px x 50px | Mobile banner |
For a full list of sizes and standards, see the IAB's Fixed Size Ad Specifications
Video Background Example
Video Shape Example
Size requirements and ad types vary over every social media platform. Based on what type of ad you’re making please provide text, images and/or videos as outlined by the individual social media platform’s guidelines.
For the most up to date and complete social media advertising guidelines, please refer to the platform-specific links.
LinkedIn
Facebook and Instagram
Reddit
TikTok Standard Feed (Refer to Non-Spark Ads)
TikTok All Formats
For the most up to date and complete social media advertising guidelines, please refer to the platform-specific links.
Facebook and Instagram
TikTok Standard Feed (Refer to Non-Spark Ads)
TikTok All Formats
File requirements vary by platform.
For complete details, see pages 15-17 of The TradeDesk's Creative Specifications PDF
Audio Specifications
Companion Banners
Some audio publishers allow a companion banner that is served alongside the audio ad while it plays. Here's what you need to know about companion banners:
Audio Specifications
For complete details, see pages 15-17 of The TradeDesk's Creative Specifications PDF
Audio Specifications
- File type: MP4 (Spotify, various publishers) and MP3 (SXM Media and iHeart Media)
- File size: 2.2MB Maximum
- Spot length: 15, 30 or 60 seconds
- Bitrate: 160 kbps, Hosted MP3 files must have a constant bitrate.
- Script word count: Refer to publisher-specific specifications.
- VAST version (for third-party tags): VAST 2.0 is most widely supported across all audio publishers.
Companion Banners
Some audio publishers allow a companion banner that is served alongside the audio ad while it plays. Here's what you need to know about companion banners:
- The publisher may charge an additional fee to serve a companion banner.
- Companion banners are separate creatives hosted on The Trade Desk platform.
- For sizes, refer to publisher-specific specifications.
Audio Specifications
- Supported File Formats: OGA, MP3, M4A, WAV, FLAC, AAC. Recommended to include both MP3 (or M4A) and OGA file types in your tag
- API Framework: VAST 2.0+ supported
- Max File Size: < 500MB, smaller is better
- Bit Rate: Publisher dependent, 128–160 Kbps recommended. Max bit rate supported is 320.
- Duration: 15s or 30s recommended. Spotify does not accept ads longer than 30s and they cannot contain content related to Cannabis, CBD, or Religion. Note that audio inventory is generally not skippable, with the exception being podcast inventory.
- Image Format: PG, PNG or JPG.
- Image Dimensions: 300x250 (mandatory), 320x50 and 728x90.
- Max file size: 750KB
- Resolution: The creative must high resolution. (Minimum of 72 pixels per inch. 144 pixels per inch recommended.)
Video ads served outside of CTV on desktop and mobile devices, including in-browser and in-app placements. These ads can appear as in-stream (pre-, mid-, or post-roll) or out-stream (like native or interstitial) formats, and may be skippable or non-skippable. Video offers granular targeting using cookies or device IDs and are typically used for engagement or performance-driven campaigns.
By Resolution:
Requirement |
Description |
|---|---|
| File types | MP4, WebM, MOV, MPG, MPEG Important: When submitting WebM assets, to avoid encoding errors, make sure your video codec is VP8. |
| File size | 200 MB (recommended maximum) |
| Ad formats |
• 16:9: 640x360 (minimum); 1920x1080 (recommended) • 4:3: 480x360 (minimum); 640x480 (recommended) |
| Bitrate | Greater than or equal to 2500 kbps. Lower quality is supported, but not recommended due to limited demand. |
By Resolution:
Requirement |
Low Resolution |
Medium Resolution (Standard Definition) |
High Resolution (High Definition) |
|---|---|---|---|
| 16:9 aspect ratio | • 360p or less • Typically, 640x360 |
• Greater than 360p, up to 576p
• Typically, 854x480 or 1024x576 |
• Greater than 576p, up to 1080p • Typically, 1280x720 (for 720p) or 1920x1080 (for 1080p) |
| 4:3 aspect ratio | • 480p or less • Typically, 640x480 |
• Greater than 480p, up to 576p
• Typically, 640x480 or 768x576 |
Not available for high resolution |
| Target bitrate | 500 kbps to 700 kbps | 700 kbps to 1500 kbps | • 720p: 1500 kbps to 2500 kbps
• 1080p: 2500 kbps to 3500 kbps |
Connected TV (CTV) advertising is the process of serving digital video on an internet-enabled television during TV content, giving viewers an experience that's similar to watching a traditional TV commercial. CTV connects a TV screen to the internet, whether by stick, dongle, gaming console, or even a connection built in to the TV itself. CTV enables users to access premium content without the need for a cable subscription.
• Resolution: 1920x1080, 1280x720
• Duration: 15 Seconds, 30 Seconds
• Video Bitrate: 15,000 Kbps - 30,000 Kbps
• Audio Bitrate: 192 kbps
• File Type: MP4
• Frame Rate: 23.98 FPS, 29.97 FPS
• Audio Sample Rate: 48 kHz
• Max Video File Size: 10GB
• Resolution: 1920x1080, 1280x720
• Duration: 15 Seconds, 30 Seconds
• Video Bitrate: 15,000 Kbps - 30,000 Kbps
• Audio Bitrate: 192 kbps
• File Type: MP4
• Frame Rate: 23.98 FPS, 29.97 FPS
• Audio Sample Rate: 48 kHz
• Max Video File Size: 10GB
DOOH advertisements are shown on digital screens located in public spaces like billboards, transit stations, shopping malls, airports, and more.
Ensure that the creatives are exactly the size of the target inventory: For example, if the campaign is targeting 1400x400 billboards, ensure the creatives are precisely 1400x400 pixels.
Maximum file size
10MB for Display Ads
50MB for Video Ads
Required sizes for any DOOH campaign:
1920x1080 (16:9)
1080x1920 (9:16)
1280x960 (4:3)
Below is a list of other common sizes.
Billboard sizes:
1400x400
840x400
1000x400
1600x400
1200x400
600x600
990x495
806x390
Other miscellaneous sizes:
Hotels: 1600x900
Movie theaters and malls: 3840x1080
For a complete list of sizes, click here
Ensure that the creatives are exactly the size of the target inventory: For example, if the campaign is targeting 1400x400 billboards, ensure the creatives are precisely 1400x400 pixels.
Maximum file size
10MB for Display Ads
50MB for Video Ads
Required sizes for any DOOH campaign:
1920x1080 (16:9)
1080x1920 (9:16)
1280x960 (4:3)
Below is a list of other common sizes.
Billboard sizes:
1400x400
840x400
1000x400
1600x400
1200x400
600x600
990x495
806x390
Other miscellaneous sizes:
Hotels: 1600x900
Movie theaters and malls: 3840x1080
For a complete list of sizes, click here
Native ads are a type of online advertisement that seamlessly blends into the content of the platform or website where they appear, making them feel less intrusive and more natural to users.
The most common ad size is 1200 x 628 pixels (or a 1.91:1 aspect ratio), however the ideal size for a native ad depends on the platform where the ad will be displayed, as each platform has its own specifications.
Click below for platform specific specs
Triplelift
The Trade Desk
DV360
The most common ad size is 1200 x 628 pixels (or a 1.91:1 aspect ratio), however the ideal size for a native ad depends on the platform where the ad will be displayed, as each platform has its own specifications.
Click below for platform specific specs
Triplelift
The Trade Desk
DV360
YouTube ads are promotional videos that appear on the YouTube platform. They come in several formats and can appear in different locations. These ads help advertisers reach specific audiences, promote products or services, and drive engagement on the platform.
Follow these steps for your YouTube ad:
1. Make sure your video file follows these guidelines
2. Upload your video file to your YouTube channel following these instructions
3. Send your YouTube video URL to your Account Manager
Follow these steps for your YouTube ad:
1. Make sure your video file follows these guidelines
2. Upload your video file to your YouTube channel following these instructions
3. Send your YouTube video URL to your Account Manager
Xandr provides seamless access to off-the-shelf private marketplace (PMP) deals for Netflix inventory, offering advertisers a streamlined way to reach audiences on the platform.
Netflix PMP deals are tailored to specific ad durations. CPMs vary based on the length of the ad, with longer durations typically having higher CPMs.
Available video durations include:
10 seconds
15 seconds
20 seconds
30 seconds
60 seconds
Other Limitations
• Netflix does not support 3rd party creative tags. All video assets must be hosted in Xandr.
• Netflix does not allow QR codes in their creatives.
• We do not have access to live inventory through Xandr PMPs.
For full details on Creative Specifications, see Netflix's specs here
Netflix PMP deals are tailored to specific ad durations. CPMs vary based on the length of the ad, with longer durations typically having higher CPMs.
Available video durations include:
10 seconds
15 seconds
20 seconds
30 seconds
60 seconds
Other Limitations
• Netflix does not support 3rd party creative tags. All video assets must be hosted in Xandr.
• Netflix does not allow QR codes in their creatives.
• We do not have access to live inventory through Xandr PMPs.
For full details on Creative Specifications, see Netflix's specs here
