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14 May

3rd Party Data

by admin
in
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Large amounts of collected & segmented data (age, gender, demographic, past purchases, intent, interests) gathered by external parties/providers from publishers, internet wide. This data is used to inform targeting segmentation and reach large numbers of new prospects. 3rd Party data is usually needed to reach scale in Display advertising campaigns, and are used in addition to 1st and 2nd party data.

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