BEHAVIORAL AUDIENCES
Unlock precision targeting with Cybba Behavioral Audiences, designed to reflect your customer’s interests.
• Powerful Data Integration: Harness data across multiple sources to segment customers based on shared behaviors and preferences.
• Personalized Campaigns: Craft campaigns that resonate with your audience’s interests, boosting conversion chances.
B2B AUDIENCES
Cybba’s B2B Audiences pinpoint professionals across the spectrum, from top-tier executives to individual team members.
• Industry-specific Targeting: Engage users within desired employment sectors, maximizing relevancy.
• Decision-Maker Access: Connect directly with those wielding purchasing power.
• Optimized B2B Sales: Pinpoint the ideal audience within your targeted industry.
EVENT AUDIENCES
With Cybba Event Audiences, tap into a niche of theater enthusiasts and ticket purchasers.
• Broadway Engagement Target users who are active Broadway and off-Broadway ticket purchasers.
• Genre-specific Outreach: Expanding your reach? Target based on show genres, diversifying your engagement strategies.
PURCHASE AUDIENCES
Cybba Purchase Audiences: your key to targeting decisive, action-taking consumers.
• Action-based Segmentation: Group users using deterministic signals derived from their purchasing behaviors.
• Category-specific Focus: Enhance conversions by engaging users with a history of buying within your product category.
• Re-Engage and Convert: Ideal for reconnecting with repeat customers or those with a high intent to purchase.
CUSTOM AUDIENCES
Cybba’s Custom Audiences offer a versatile targeting experience, tailored to your specific needs.
• Customizable Criteria: Define audiences using boolean logic, integrating meta data such as purchase value.
• Audience Combinations: Merge Behavioral, Purchase, Event, and B2B Audiences using AND, OR, NOT Boolean logic.
• Advanced Targeting Capabilities: Achieve granular targeting to precisely pinpoint your desired audience.
