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Attribution. Highly personalized brand experiences. Adapting to a cookie-less world.
These are the challenges marketers will face in 2022. And they’re exactly what Cybba’s new solution, Lynk, is designed to address.
Learn about the digital marketing strategies that attract, convert, and retain prospective students for schools of all sizes and designs.
Hear holiday predictions and learn tips for businesses at various stages of eCommerce adoption.
Learn the basics of Influencer Marketing and campaign strategies that can be adapted to benefit brands of all sizes.
Learn about our favorite low lift, high impact ways to keep customers returning to your brand.
Learn how a combination of strategic messaging and digital reservation abandonment tools can increase direct online bookings for hotels.
Learn how to minimize abandonment across the new customer journey with onsite engagement, dynamic product recommendations, and remarketing emails.
Now is the time to learn about advances in re-engagement and to refresh your retargeting strategy. Join our experts to figure out where to start.
Learn how to leverage digital marketing and advertising technologies to remain top of mind and relevant during uncertain times.
Learn about the relationship between OTT and CTV, changes in consumer video viewing behaviors, and the advantages of advertising on OTT.
Learn about where mobile fits into the new customer journey and tips to leverage consumers’ dependence on their mobile devices to increase sales.
Learn how Geffen Playhouse achieved a 9:1 ROI on digital spend and reveal the key digital advertising and marketing strategies that lead to increased ticket sales.
Understand the ins and outs of designing ad creative to banish banner blindness and bring optimal exposure to your brand.
Learn some powerful audience targeting strategies to increase reach, effectiveness, and profitability for your display and paid social campaigns.
We reveal our secrets on how you can take advantage of the seasonal upticks in spring spending across the retail, travel, and hospitality industries.
Find out how Crain went digital to promote nine major brands and generated over 3,915 subscriptions and recovered $400,000+ in revenue.
Our experts cover some proven techniques to optimize conversion rates for travel brands by avoiding excess costs and getting the most out of your marketing dollar.
Learn how to make every customer touchpoint count with the latest digital marketing tools and strategies applied to each stage of the customer journey.
Our experts discuss the last-minute adjustments you can make to optimize your holiday customer engagement strategies.
Learn how to get the most out of your holiday media budget by reaching in-market, on-the-go consumers at critical moments in the buying journey.
Learn how to build loyal customer relationships and turn fragile first-time buyers into repeat customers.
Maximize shopper engagement this upcoming fall season and take advantage of the $100 billion estimated consumer spend.
Our experts discuss the up-and-coming industry travel trends presented at the 2018 Airline Executive Summit presented by Amadeus.
Learn the best ways to attract local audiences with geofencing strategies and unique advertising opportunities.
Our experts discuss the perfect email remarketing campaigns with compelling copy and design to reach and convert your abandoned customers.
Learn how to build a compelling digital experience for your customers with audience segmentation, re-enagement, and conversion optimization strategies.
Our experts explore the next generation of consumers and what brands can do to gain their attention.
Spark emotional connections with your customers with a well thought-out engagement strategy that maps out rich content to each stage of the buyer’s journey.
Get yourself prepared for the busy holiday season with eCommerce optimization strategies and tips.
