Using dynamic ads – through Display Retargeting – an advertiser can show the specific product(s) the prospective customer was looking at, as well as other products the prospective customer could be interested in based on the products he looked at.

Dynamic ads can also be used for prospecting campaigns showing specific product(s) prospective customer could be interested in based on criteria such as :
-Location
-Weather
-Sales Trends
-Page content
-Demographics