Native advertising offers a powerful way to display paid content/ advertising in front of an audience with minimal interruption. Native ads match both the design and editorial style of the site on which they are placed (they look native to the site’s content.)
Native ads are integrated within the website’s in-stream content, instead of side banners or overlays like traditional display ads. Due to their format and placement, native ads offer a great solution to advertise on mobile devices, and offer a high viewability and engagement rate.