is the percentage of profit a business gains from a particular investment or campaign. For example if you invest $100 on your SEM campaign and make $200 in sales thanks to it, your ROI would be 100%
With new advancements like machine learning and programmatic ads, it becomes even more essential to trust your media partner. If the right parameters aren’t set, and if neither side does their due diligence to make the relationship work, then it is destined to fail.
With new advancements like machine learning and programmatic ads, it becomes even more essential to trust your media partner. If the right parameters aren’t set, and if neither side does their due diligence to make the relationship work, then it is destined to fail.