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Bidding Algorithm

Bidding Algorithm

A DSP only buys ad inventory that matches the targeting defined by the traders. Using a bidding algorithm the DSP follows the buying rules setup by the traders and calculates what bid is optimal based on as many variables as possible, such as :
– Price paid previously for the ad inventory
– Is there enough budget available
– Was the performance good last time on this site
– Time of day
– Etc….