Select Sidearea

Populate the sidearea with useful widgets. It’s simple to add images, categories, latest post, social media icon links, tag clouds, and more.

Bidding Algorithm

A DSP only buys ad inventory that matches the targeting defined by the traders. Using a bidding algorithm the DSP follows the buying rules setup by the traders and calculates what bid is optimal based on as many variables as possible, such as :
– Price paid previously for the ad inventory
– Is there enough budget available
– Was the performance good last time on this site
– Time of day
– Etc….