Branding campaigns are not about getting actions like performance/direct response campaigns but about getting eyeballs/ brand exposure.By this we mean exposing the customer’s brand to a large, qualified number of people, whether they are currently in market to buy or not. While the audience will see the ads and it’ll build good influence, it’s not guaranteed to generate clicks or immediate traffic. According to recent reports by Forbes.com, 90% of ad agencies and marketers believe that display ads are a great way to increase branding. Yet only around 25% of display advertising campaigns are considered to be Branding – Most digital is direct response. However, Branding represents 67% of ad spend across other medias.