Conquest advertising is the practice of targeting your competitors’ in market customers through intent & conquest targeting data. Display advertising, Paid Social and Display Retargeting can be used for conquest advertising but at a fraction of the price of SEM conquesting and with a great Return On Advertising Spend.

The idea of “Conquesting” really started with SEM and is a popular PPC advertising tactic. What people often ignore though, is that the same approach can also be used for your Display Advertising campaigns or Conquest Advertising.