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Conquest Advertising

The idea of “Conquesting” really started with SEM and is a pretty popular PPC advertising tactic. What people often ignore though, is that the same approach can also be used for your Display Advertising campaigns or Conquest Advertising. Targeting your competitors’ in market customers through intent & conquest targeting data. Display advertising, Paid Social and Display Retargeting can be used for conquest advertising but at a fraction of the price of SEM conquesting and with a great Return On Advertising Spend.