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Populate the sidearea with useful widgets. It’s simple to add images, categories, latest post, social media icon links, tag clouds, and more.


Amount of money spent in a Marketing or Advertising campaign in order to obtain a conversion, or desired action (acquire new visitor, get a new lead, etc…). It also refers to a pricing model where the solution/service provider is only paid following an acquisition/action/conversion. Usually as a percentage of the value of the sale/acquisition